Macromedia Campaign

Motivated by the fact that the Web wasn't living up to the hype, we wanted to say something about fulfilling the promise. Our campaign planted the idea that Macromedia is the key to creating a website that not only elicits a reaction, but actually evokes a physiological response. Red and green circles placed next to each other make the viewers eyes vibrate while reading "Hasn't the web ever made your rods and cones beg for mercy?"